NEWS: ICL Fujitsu poaches Grindal from Digital

ICL Fujitsu, the start-up computer company formed by ICL and its majority shareholder Fujitsu, has poached Digital Equipment Company’s PR manager Judith Grindal to head its public relations activities in Europe.

ICL Fujitsu, the start-up computer company formed by ICL and its

majority shareholder Fujitsu, has poached Digital Equipment Company’s PR

manager Judith Grindal to head its public relations activities in

Europe.



Grindal, who leaves Digital at the end of this week, joins the new firm

on 1 July as PR manager for Europe.



Based at its headquarters in Bracknell, Berkshire, she will coordinate

public relations across the 26 European countries where ICL has a

presence. It is unclear if her role will include hiring external

consultancies.



Her appointment follows the decision, announced in March, to spin off

ICL’s personal computer business into a joint venture company with

Japanese electronics group Fujitsu, which itself owns an 83 per cent

stake in ICL.



From 1 July all ICL’s PCs and servers will be sold through ICL Fujitsu

under the Fujitsu name, which does not exist as a PC brand in Europe,

except in Spain.



The company will be headed by David Mills, managing director of ICL’s

volume products division.



Grindal has worked at Digital for seven-and-a-half years and was

appointed UK public relations manager in October last year.



She headed a tiny department of just two staff and coordinated the work

of six PR agencies. Four of these are now being replaced by Shandwick,

which was appointed Digital’s global PR adviser in December last year

(PR Week, 12 January).



The company has not yet found a replacement for Grindal, although Susan

Goldsworthy, Digital’s European director of marketing services, said

that the post would probably be filled by September.



Goldsworthy stressed that Grindal’s departure had been entirely

amicable: ‘It is just one of those things when it’s time to move on,’

she said. ‘Digital was her first job after university and now she has

been given the opportunity to move to a larger role.’



Grindal, who is on holiday, was unavailable for comment.



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