ICL Fujitsu, the start-up computer company formed by ICL and its
majority shareholder Fujitsu, has poached Digital Equipment Company’s PR
manager Judith Grindal to head its public relations activities in
Grindal, who leaves Digital at the end of this week, joins the new firm
on 1 July as PR manager for Europe.
Based at its headquarters in Bracknell, Berkshire, she will coordinate
public relations across the 26 European countries where ICL has a
presence. It is unclear if her role will include hiring external
Her appointment follows the decision, announced in March, to spin off
ICL’s personal computer business into a joint venture company with
Japanese electronics group Fujitsu, which itself owns an 83 per cent
stake in ICL.
From 1 July all ICL’s PCs and servers will be sold through ICL Fujitsu
under the Fujitsu name, which does not exist as a PC brand in Europe,
except in Spain.
The company will be headed by David Mills, managing director of ICL’s
volume products division.
Grindal has worked at Digital for seven-and-a-half years and was
appointed UK public relations manager in October last year.
She headed a tiny department of just two staff and coordinated the work
of six PR agencies. Four of these are now being replaced by Shandwick,
which was appointed Digital’s global PR adviser in December last year
(PR Week, 12 January).
The company has not yet found a replacement for Grindal, although Susan
Goldsworthy, Digital’s European director of marketing services, said
that the post would probably be filled by September.
Goldsworthy stressed that Grindal’s departure had been entirely
amicable: ‘It is just one of those things when it’s time to move on,’
she said. ‘Digital was her first job after university and now she has
been given the opportunity to move to a larger role.’
Grindal, who is on holiday, was unavailable for comment.