Diary: PRCA reins in the cowboys and lassoes broncos

Clients relying on the quality assurance of an agency’s PRCA membership should beware they are not dealing with cowboys. For it comes to my attention, thanks to Trevor Morris, managing director of the Quentin Bell Organisation, that another organisation goes under the same acronym - the Professional Rodeo Cowboys Association.

Clients relying on the quality assurance of an agency’s PRCA

membership should beware they are not dealing with cowboys. For

it comes to my attention, thanks to Trevor Morris, managing

director of the Quentin Bell Organisation, that another

organisation goes under the same acronym - the Professional Rodeo

Cowboys Association.



This Colorado Springs outfit, which Morris discovered after using

the PRCA acronym as a search tool on the Internet, shares the

public relations association’s solid commitment to raising

standards of practitioners and activity.



Our sources reveal that: ’The PRCA continues its commitment to

rodeo excellence and maintaining the highest standards in the

rodeo industry.



This ensures that every rodeo sanctioned by the PRCA is

competently managed and uses only the most healthy and well

cared-for livestock.’



Jackie Elliot, chief executive of Manning, Selvage and Lee and

chairman of our very own PRCA, responds with suitable gravitas to

the news of a rival.



’This brings home to me how important it is that we introduce new

standards for business performance and professional behaviour in

the industry,’ she urges. ’We need better trained horses.’



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