UK PR agency fee income tops £1bn

Fee income among the 150 biggest UK PR agencies topped £1bn last year for the first time. This represented annual growth of 10.9 per cent, according to PRWeek's annual list of the country's largest comms consultancies.

Edelman UK hires Lord Myners as chairman, becomes UK's biggest PR firm

Edelman UK hires Lord Myners as chairman, becomes UK's biggest PR firm

Edelman UK has appointed Lord Paul Myners, former chair of troubled rival Huntsworth, to the new role of chairman - as it overtakes Brunswick to become the UK's biggest PR agency.

Top 150: UK PR gets its mojo back

Top 150: UK PR gets its mojo back

With fee income surpassing £1bn for the first time, the UK PR industry felt the love in 2014 with most agencies enjoying robust growth.

Top 150: A brighter future but challenges still to face

Top 150: A brighter future but challenges still to face

It would be hard to imagine a neater encapsulation of how PR is booming again than this league table.

Top 150: A return to double-digit growth and a surge for small agencies

Top 150: A return to double-digit growth and a surge for small agencies

In 2014 the PR industry witnessed income growth of 10.4 per cent for those consultancies able to return their figures.

UK Agency Rankings 2015

The top 150 PR agencies in the UK

Rank 2014 Company Fee income (£k) 2014 Fee income (£k) 2013 % change PR staff 2014 PR staff 2013 % change Fee income per employee (£) Location
1 1 Edelman 50,890 45,861 11 390 365 7 130,488 London
2 2 Brunswick 48,000 232 206,896 London
3 3 Hill+Knowlton Strategies 40,000 275 145,455 London
4 4 Weber Shandwick 39,000 350 111,429 London
5 5 Bell Pottinger Private 32,900 28,800 14 221 241 -8 118,345 London
6 6 FTI Consulting 31,000 170 182,353 London
7 7 Ogilvy PR 29,500 250 118,000 London
8 8 Freuds 28,376 28,051 1 213 237 -10 133,221 London
9 9 Finsbury 26,500 80 331,250 London
10 10 MSL Group 25,500 250 102,000 London
11 11 Chime PR agencies* 24,979 24,174 3 226 226 0 110,528 London
12 12 Ketchum 24,500 200 122,500 London
13 13 Instinctif Partners** 23,360 22,250 5 256 247 4 91,250 London
14 14 Grayling*** 22,000 200 110,000 London
15 15 Portland 21,500 100 215,000 London
16 16 Golin 21,000 180 116,667 London
17 17 FleishmanHillard 17,500 175 100,000 London
18 18 MHP Communications 16,509 19,288 -14 168 179 -6 98,266 London
19 19 Cohn & Wolfe 16,000 150 106,667 London
20 20 Exposure 15,667 10,361 51 200 211 -5 78,333 London
21 21 Four Communications Group**** 14,383 10,821 33 164 141 16 87,701 London
22 22 Chandler Chicco Companies 13,756 13,402 3 125 113 11 110,050 London
23 23 The Red Consultancy 12,313 12,880 -4 132 140 -6 93,279 London
24 24 Citigate*** 12,000 85 141,176 London
25 25 Fishburn 12,000 110 109,091 London
26 26 Lansons 11,733 9,363 25 86 76 13 136,424 London
27 27 Burson-Marsteller 11,500 100 115,000 London
28 28 The Communications Store 10,587 8,845 20 92 80 15 115,076 London
29 29 Maitland 10,000 45 222,222 London
30 30 Brands2Life 9,749 8,795 11 106 105 1 91,966 London
31 31 TVC Group 8,600 6,500 32 49 48 2 175,510 London
32 32 Porter Novelli 8,000 71 112,676 London
33 33 The Big Partnership 7,891 7,052 11 100 98 2 78,909 Glasgow
34 34 Hotwire# 7,639 7,165 7 85 81 5 89,865 London
35 35 Nelson Bostock Group## 7,498 7,154 5 83 77 8 90,335 London
36 36 Hanover Communications 6,886 6,765 2 49 47 4 140,531 London
37 37 Buchanan 6,500 30 216,667 London
38 38 Pegasus 6,374 5,801 10 71 64 11 89,777 E Sussex
39 39 3 Monkeys Communications 6,149 5,486 12 63 58 9 97,603 London
40 40 Camargue Group 6,027 5,577 8 71 66 8 84,891 London
41 41 Axon Communications 5,944 4,521 31 49 38 29 121,314 Surrey
42 42 Red Door Unlimited 5,732 5,711 0 56 55 2 102,357 London
43 43 M&C Saatchi Sport & Entertainment 5,684 4,670 22 56 48 17 101,504 London
44 44 Frank PR 5,571 5,506 1 47 49 -4 118,532 London
45 45 Kreab 5,500 30 183,333 London
46 46 Newgate 5,104 3,789 35 39 130,858 London
47 47 Lewis PR 5,100 2,916 75 70 36 94 72,857 London
48 48 PPS Group 4,636 4,478 3 47 43 9 98,643 London
49 49 Purple 4,635 4,001 16 72 56 29 64,374 London
50 50 PHA Media 4,624 4,245 9 56 51 10 82,571 London
51 51 Cake 4,500 60 75,000 London
52 52 APCO Worldwide 4,424 46 49 -6 96,178 London
53 53 Talk PR 4,214 4,205 0 46 48 -4 91,609 London
54 54 Mischief PR 4,136 4,136 0 56 65 -14 73,857 London
55 55 Eulogy 4,027 4,830 -16 42 48 -12 95,875 London
56 56 Iris Culture 3,993 4,182 -5 46 49 -6 86,807 London
57 57 Citypress 3,903 3,334 17 66 52 27 59,136 Manchester
58 58 Salt 3,808 3,776 1 36 34 6 105,765 London
59 59 Remarkable Group 3,507 2,768 27 52 33 58 67,442 Hampshire
60 60 London Communications Agency 3,444 3,402 1 30 28 7 114,789 London
61 61 Freshwater UK 3,442 3,066 12 40 41 -2 86,035 Cardiff
62 62 W 3,375 2,330 45 50 35 43 67,500 London
63 63 Halpern 3,370 3,243 4 35 33 6 96,286 London
64 64 Torque Agency Group 3,328 2,426 37 16 17 -6 208,017 London
65 65 Seven Hills 3,224 2,409 34 32 26 23 100,753 London
66 66 Pitch PR 3,223 3,147 2 38 38 0 84,819 London
67 67 Berkeley PR International 3,104 2,872 8 50 43 16 62,080 Berkshire
68 68 Tangerine PR 3,076 2,722 13 60 55 9 51,267 Manchester
69 69 Cirkle 3,047 2,501 22 34 29 17 89,627 Bucks
70 70 Smarts 2,981 2,697 11 47 47 0 63,430 Belfast
71 71 PrettyGreen 2,890 2,751 5 37 36 3 78,102 London
72 72 Camron PR 2,884 2,505 15 44 35 26 65,536 London
73 73 Splendid Communications 2,792 2,046 36 34 21 62 82,118 London
74 74 Nexus Communications 2,776 2,671 4 25 25 0 111,052 London
75 75 Luchford APM 2,721 2,015 35 35 28 25 77,743 London
76 76 Golley Slater 2,692 2,931 -8 32 32 0 84,125 Cardiff
77 77 Unity 2,669 1,986 34 28 26 8 95,321 London
78 78 PLMR 2,660 2,185 22 29 26 11 91,722 London
79 79 Aspectus 2,611 1,980 32 32 25 28 81,594 London
80 80 The Whiteoaks Consultancy 2,564 2,784 -8 31 36 -14 82,693 Surrey
81 81 Hope&Glory 2,529 1,356 87 32 21 52 79,026 London
82 82 Bellenden 2,512 2,522 0 34 32 6 73,874 London
83 83 Willoughby PR 2,482 2,086 19 38 33 14 66,017 Birmingham
84 84 Westbourne Communications 2,481 1,730 43 18 14 29 137,839 London
85 85 Incisive Health± 2,390 n/a n/a 14 5 180 170,714 London
86 86 Curtin&Co 2,374 1,702 39 24 20 20 98,932 London
87 87 Interel UK 2,360 1,930 22 16 15 7 147,500 London
88 88 Insight Consulting Group 2,255 2,033 11 20 19 5 112,732 London
89 89 JBP Associates 2,254 1,690 33 20 21 -5 112,700 Bristol
90 90 Broadgate Mainland 2,225 2,172 2 20 21 -5 111,273 London
91 91 Madano Partnership 2,215 1,954 13 20 17 18 110,737 London
92 92 Racepoint Global 2,188 2,185 0 24 26 -8 91,167 London
93 93 William Murray Communications 2,177 2,008 8 18 16 12 120,958 Surrey
94 94 Rostrum Communications 2,070 1,865 11 16 15 7 129,395 London
95 95 Wild Card 2,059 2,090 -1 21 21 0 98,063 London
96 96 Finn Communications 2,043 1,500 36 24 24 0 85,125 Leeds
97 97 Synergy 2,023 1,726 17 20 18 11 101,156 London
98 98 Lucre 2,006 1,646 22 34 27 26 59,000 Leeds
99 99 Kaper 1,989 1,245 60 26 24 8 76,517 London
100 100 Threepipe 1,977 1,833 8 35 31 13 56,478 London
101 101 Brazen 1,946 1,711 14 27 24 13 72,074 Manchester
102 102 Kaizo 1,907 1,666 14 16 17 -6 119,172 London
103 103 Richmond Towers Communications 1,887 1,718 10 25 22 14 75,485 London
104 104 Eskenzi PR 1,881 1,525 23 14 6 133 134,356 London
105 105 Red Lorry Yellow Lorry 1,815 1,499 21 23 18 28 78,900 London
106 106 FWD Group 1,786 1,699 5 16 14 14 111,625 London
107 107 SE10 1,739 1,490 17 10 10 0 173,941 London
108 108 Man Bites Dog 1,706 1,444 18 22 17 29 77,561 E Sussex
109 109 Connect Public Affairs 1,673 1,642 2 20 23 -13 83,650 London
110 110 Champollion 1,644 1,766 -7 17 16 6 96,721 London
111 111 Say Communications 1,566 1,534 2 18 18 0 86,995 London
112 112 Roche Communications 1,565 1,215 29 28 22 27 55,894 London
113 113 Bottle PR 1,555 1,773 -12 22 25 -12 70,683 Oxford
114 114 The PR Office 1,525 1,522 0 15 16 -6 101,698 London
115 115 Chameleon 1,516 1,436 6 14 17 -18 108,301 London
116 116 The Whitehouse Consultancy 1,514 1,530 -1 20 20 0 75,706 London
117 117 3x1 Public Relations 1,507 1,304 16 18 14 29 83,722 Glasgow
118 118 Local Dialogue 1,504 1,521 -1 19 18 6 79,133 London
119 119 Touchdown PR 1,502 1,085 38 14 12 17 107,278 Surrey
120 120 The PR Network 1,475 1,145 29 5 4 25 295,027 London
121 121 Firstlight 1,471 935 57 17 12 42 86,529 London
122 122 Babel PR 1,469 1,403 5 15 13 15 97,911 London
123 123 Focus PR 1,388 1,590 -13 20 26 -23 69,415 London
124 124 MRM 1,377 1,394 -1 17 15 13 80,972 London
125 125 Marlin PR 1,298 1,372 -5 18 17 6 72,121 London
126 126 Third City 1,276 932 37 22 14 57 58,000 London
127 127 Midas PR 1,233 1,249 -1 18 23 -22 68,490 London
128 128 Atomic PR 1,184 1,092 8 14 13 7 84,549 London
129 129 The Ideas Network 1,159 795 46 15 11 36 77,280 London
130 130 Dynamo PR 1,149 614 87 18 10 80 63,809 London
131 131 BCS Agency 1,133 963 18 20 14 43 56,652 Nottingham
132 132 Spark Communications 1,133 1,091 4 14 14 0 80,902 London
133 133 Claremont 1,126 1,208 -7 13 10 30 86,621 London
134 134 Acceleris 1,045 932 12 14 12 17 74,666 N Yorkshire
135 135 Clarity PR 1,044 451 131 18 9 100 57,973 London
136 136 Judge & Howard 902 736 23 8 7 14 112,714 London
137 137 Proactive International PR 876 769 14 16 15 7 54,750 Nottingham
138 138 Pagoda PR 796 810 -2 10 11 -9 79,648 Edinburgh
139 139 Influential Agency 791 731 8 9 9 0 87,842 Liverpool
140 140 Iseepr 698 515 35 10 9 11 69,819 W Yorkshire
141 141 The Academy Media 670 10 67,000 London
142 142 DTW 660 428 54 10 8 25 65,955 N Yorkshire
143 143 Context PR 639 494 29 10 9 11 63,934 London
144 144 CubanEight 596 576 4 7 8 -12 85,191 Oxfordshire
145 145 Target PR 484 441 10 7 6 16 69,089 Gloucestershire
146 146 Jargon PR 483 364 33 10 7 43 48,258 London
147 147 De Winter 451 436 3 14 16 -12 32,205 Cheshire
148 148 The CommsCo 415 275 51 5 4 25 83,085 London/Hampshire
149 149 Tin Man Communications***** 362 45.7 NA 5 3 67 72,308 London
150 150 Carr Consulting & Communications 263 198 33 2 2 0 131,377 Essex
Notes
Due to an error by PRWeek, Clarion was not included in the first version of the 2015 table. Despite being subject to restrictions under Sarbanes-Oxley Act, we estimate its 2014 fee income to be £4m with 50 employees, putting it in 56th place.
Zeno is another accidental omission from the list. The agency should be ranked 98th, with a PR fee income of £2,017,051, up from £1,199,354 in the previous year. It employs 16 PR staff (2013: 11).
Wyatt International was also left out. It had a fee income of £1.6m in 2014 and should have ranked 111th. The agency has 16 staff.
All the figures supplied by agencies have been signed off by the agencies’ auditors, FD or external accountants.
Some agencies decline to give figures, citing restrictions imposed by the Sarbanes-Oxley Act (2002). Others including Brunswick and FTI Consulting decline to take part.
We have estimated some of the larger agencies’ fee incomes in conjunction with the PRCA and accountants Kingston Smith W1, which has checked all the figures.
*Chime PR agencies includes Corporate Citizenship, Fast Track, Good Relations, Harvard, inEvidence, JMI, Reynolds-MacKenzie, Teamspirit
**Formerly College Hill
***Grayling and Citigate’s owner Hunstworth did not provide figures for these two agencies
****Four Communications Group includes Colman Getty and Kinross + Render
*****Tin Man Communications was formed in December 2013
#Hotwire includes 33 Digital
##Nelson Bostock Group includes Nelson Bostock Unlimited, Fever and Things Unlimited
±Incisive Health was formed in September 2013
RE – Re-entry: agency has previously featured in Top 150, but did not enter last year
NE – New entry