Ogilvy Public Relations
Global Agency Business Report 2015
|Global Rank||2014 Global Revenue||2013 Global Revenue||Change %|
Revenue at Ogilvy Public Relations was almost flat in 2014, but new leadership and a restructure of its offerings prompted incoming global CEO Stuart Smith to promise 2015 could see a revitalization of fortunes, especially in North America.
UK & EMEA
Ogilvy UK had a good year with revenue estimated at $48.6 million for 2014, up 11% over 2013. In EMEA, the agency entered into a majority shareholding with its Middle East and North Africa operation, Memac Ogilvy, adding 12 new offices to its global net-work. According to Michael Frohlich, recently promoted to UK CEO and COO for EMEA, the move has enabled the firm to embrace options in Sub-Saharan Africa – “the growth potential there is phenomenal,” he says.
In 2013, Asia became the largest region for Ogilvy PR globally, in profit, revenue, and headcount. “Probably for clients too,” says Scott Kronick, regional president and Asia-Pacific CEO. 2014 built on that success, posting single-digit growth over 2013. The agency reports revenue in Asia was roughly the same as the US, between $100 million and $125 million. During 2014 Kronick stepped in as CEO and president of Asia-Pacific after Christopher Graves took up the global chairman role.