Global Agency Business Report 2015

Global Rank2014 Global Revenue2013 Global RevenueChange %
6 $450,000,000 $450,000,000 0%

Regional Profiles


Burson-Marsteller’s year was defined by two major client losses – Hewlett-Packard and SAP – that led to millions of dollars in fees departing the firm, but a strong new business performance replaced the lost accounts and balanced out its revenue.


Burson-Marsteller’s year in the EMEA region could be described as something of the ‘curate’s egg’: good in parts.


Burson Marsteller’s global CEO Donald Baer is in no doubt about the biggest achievement for his firm in APAC over the last year: "I can say easily that the thing we’re proudest of over the last year is that we’ve been able to get Terri-Helen [Gaynor] to come and join us."