Asia Overview

Digital disruption translates to opportunity in Asia: Agency Business Report 2015

Digital disruption translates to opportunity in Asia: Agency Business Report 2015

Talent and the blurred lines between marketing and PR were the two dominant themes that came out of PRWeek Asia's conversations with agency leaders for the 2015 Agency Business Report. Both derive from the irresistible force that digital technology represents in the industry.

Download the Global Agency Business Report Asia ebook

Download the Global Agency Business Report Asia ebook

This ebook (PDF, registration required for access) contains the profiles and rankings of Asia-based agencies from the 2015 Global Agency Business Report.

Asia Agency Rankings 2015

Name of Agency 2014 Total Asia Revenue 2013 Total Asia Revenue Change % 2014 Total Asia Staff 2013 Total Asia Staff Change % 2014 Revenue ($) Asia Employee 2013 Revenue ($) Asia Employee Change % Headquarters
1 BlueFocus* 179,200,000.00 123,000,000.00 46%             Beijing
2 MSLGroup* 130,000,000.00 130,000,000.00 0% 1206 1300 -7% 107,794 100,000 8% Paris
3 Ogilvy* 125,000,000.00 115,000,000.00 9% 1300 1250 4% 96,154 92,000 5% New York
4 Edelman 117,000,000.00 104,400,000.00 12% 1287 1214 6% 90,909 85,997 6% Chicago
5 Weber Shandwick* 98,000,000.00                 New York
6 Vector 67,000,000.00 54,000,000.00 24% 376 294 28% 5 186,207 0% Tokyo
7 Burson-Marsteller* 59,000,000.00                 New York
8 FleishmanHillard** 48,000,000.00                 St. Louis
9 Hill+Knowlton Strategies* 46,000,000.00     600     76,667     New York
10 Dentsu 42,000,000.00 40,000,000.00 5% 235 225 4% 178,723 177,778 1% Tokyo
11 Cohn & Wolfe* 24,000,000.00                 New York
12 Ruder Finn 21,297,000.00 19,762,000.00 8% 282 291 -3% 75,521 67,911 11% New York
13 Strategic Public Relations Group 19,700,000.00 19,300,000.00 2% 284 279 2% 69,366 69,176 0% Hong Kong
14 Text100/Bite 15,586,026.00 13,229,552.00 18% 271 226 20% 57,513 58,538 -2% New York
15 Ketchum* 15,000,000.00 15,000,000.00 0% 75 75 0% 200,000 200,000 0% New York
16 Golin* 15,000,000.00 14,300,000.00 5% 200 175 14% 75,000 81,714 -8% Chicago
17 FTI Consulting 14,800,000.00 13,600,000.00 9% 72 71 1% 205,556 191,549 7% New York
18 Hakuhodo PR* 13,000,000.00                 Tokyo
19 Hoffman Agency* 13,000,000.00                 San Jose, CA
20 APCO Worldwide 12,428,900.00 10,543,300.00 18% 57 55 4% 218,051 191,696 14% Washington, DC
21 Porter Novelli* 12,000,000.00                 New York
22 Brunswick Group* 10,000,000.00     101 82 23% 99,010     New York
23 Kreab* 10,000,000.00                 London/Stockholm
24 ICF International* 10,000,000.00                 Fairfax, VA
25 Waggener Edstrom Communications 9,503,000.00 9,026,000.00 5% 130 129 1% 73,100 69,969 4% Bellevue, WA
26 DeVries Global* 8,000,000.00     107 59 81% 74,766     New York
27 Fortune PR* 8,000,000.00                 Indonesia
28 Grayling* 8,000,000.00                 London
29 Lewis 6,783,000.00 3,812,000.00 78% 84 38 121% 80,750 100,316 -20% London
30 We Are Social 6,300,000.00 5,676,158.00 11% 80 60 33% 78,750 94,603 -17% London
31 Citigate Dewe Rogerson* 6,000,000.00                 London
32 GHC Asia* 6,000,000.00                 Hong Kong
33 Newell Public Relations* 6,000,000.00                 Hong Kong
34 Finsbury* 6,000,000.00     17 16 6% 352,941     New York
35 Zeno Group 5,800,000.00 3,300,000.00 76% 85 70 21% 68,235 47,143 45% New York
36 Ogilvy iPR* 5,000,000.00                 Hong Kong
37 Brodeur Partners* 4,000,000.00                 Boston
38 Hamilton Advisors* 4,000,000.00                 Hong Kong
39 Ryan Communications* 4,000,000     15           Hong Kong
40 Racepoint Global 3,230,755 3,193,850 1% 27 33 -18% 119,658 96,783 24% Boston
41 Instinctif Partners 2,347,322 2,182,059 8% 28 29 -3% 83,833 75,243 11% London
42 ICR* 2,000,000     8 6 33% 250,000     New York

*Indicates R3 assisted with the compilation of data
**FleishmanHillard's 2014 revenue was updated following an internal review.

Asia Agency Profiles 2015

BlueFocus Communications Group: Agency Business Report 2015

BlueFocus Communications Group: Agency Business Report 2015

Back in 2010, BlueFocus was the only Chinese PR company to be publicly listed in the country. That was also a watershed moment that fueled CEO Zhao's determination to grow the firm beyond public relations into what is now, a sizable communications portfolio.

Burson-Marsteller Asia: Agency Business Report 2015

Burson-Marsteller Asia: Agency Business Report 2015

Burson Marsteller's global CEO Donald Baer is in no doubt about the biggest achievement for his firm in APAC over the last year: "I can say easily that the thing we're proudest of over the last year is that we've been able to get Terri-Helen [Gaynor] to come and join us."

Dentsu Public Relations: Agency Business Report 2015

Dentsu Public Relations: Agency Business Report 2015

Dentsu Public Relations is considerably smaller than its advertising and media agency counterpart, with just two offices and a staff of 235. Nonetheless, that represents considerable scale in Japan, where public relations evolved much later than advertising.

Edelman Asia: Agency Business Report 2015

Edelman Asia: Agency Business Report 2015

China's brands growing up and expanding beyond the country's borders is a major business driver across the APAC region, according to Edelman president and CEO David Brain. "That will be big trend for agencies to get on," he says.

FleishmanHillard Asia: Agency Business Report 2015

FleishmanHillard Asia: Agency Business Report 2015

Among highlights for FleishmanHillard in Asia during 2014 was winning PRWeek's Asia-Pacific Network of the Year in addition to more than 20 other regional awards. Lynne Anne Davis, president and senior partner Asia-Pacific was also named to Campaign-Asia's Most Admired Agency Leaders list.

Hill+Knowlton Strategies Asia: Agency Business Report 2015

Hill+Knowlton Strategies Asia: Agency Business Report 2015

Hill+Knowlton Strategies says it has done well this year, especially in China where it celebrated 30 years of operations. In particular, the agency reports Asia-Pacific had the strongest growth, outperforming all other regions for its 2014 business.

Ketchum Asia: Agency Business Report 2015

Ketchum Asia: Agency Business Report 2015

While the Ketchum agency, as part of publicly held Omnicom, doesn't disclose revenue numbers, Jon Higgins, the firm's senior partner and CEO, international, said Ketchum had a "terrific" year in 2014, exceeding its revenue and profit plans.

MSLGroup Asia: Agency Business Report 2015

MSLGroup Asia: Agency Business Report 2015

In APAC, MSLGroup regional president Glenn Osaki says the agency had an "extraordinary year" with new business numbers "in the hundreds" in terms of new accounts gained in the past year.

Ogilvy PR Asia: Agency Business Report 2015

Ogilvy PR Asia: Agency Business Report 2015

In 2013, Asia became the largest region for Ogilvy PR globally--in terms of revenue, profit and headcount. "Probably for clients too," says Scott Kronick, regional president and Asia-Pacific CEO. He adds that 2014 built on that success, posting single-digit growth over the previous year.

Ruder Finn Asia: Agency Business Report 2015

Ruder Finn Asia: Agency Business Report 2015

While Ruder Finn's growth average in Asia has held a steady pace of 25 per cent since 2001, Asia chairman, Jean-Michel Dumont notes that 2014 turned out slightly lower.

Vector: Agency Business Report 2015

Vector: Agency Business Report 2015

Given the appetite for international growth among Japanese corporations, it is surprising that there aren't more agencies like Vector, a Japanese independent network. Headquartered in Tokyo, the company is well positioned to help domestic clients take advantage of opportunities across Asia.

Weber Shandwick Asia: Agency Business Report 2015

Weber Shandwick Asia: Agency Business Report 2015

Weber Shandwick's revenue in Asia expanded nearly 26% this year, according to Tim Sutton, chairman of Asia-Pacific, who sees this as a highly significant development as it narrows the gap between main competitors Ogilvy and Edelman.