Berk will continue to use its own brand and function as an independent subsidiary of MWW.
In terms of whose brand is worth what, technology companies are again at the top of the list.
Good Relations owner Chime Communications has passed another hurdle in its £374m sale to US private equity firm Providence, with the High Court of Justice of England and Wales sanctioning the acquisition.
European technology PR firm Johnson King has merged into global agency Finn Partners, becoming Finn Partners Ltd.
McDonald's all-day breakfast is here; Beer mega-merger said to be off; Variety names CMO; NFL official addresses blown call; General Mills recalls non-gluten-free Cheerios; DaftKings, FanDuel face 'insider trading' accusations; Clinton camp capitalizes on McCarthy gaffe.
Instinctif has hired former Edelman global energy sector chair Rishi Bhattacharya as managing partner in its international corporate affairs practice.
The CIPR has rejected two complaints made about its presidential election, resisting calls to reopen nominations.
Chris Wynn has been appointed to the role of director of comms at the broadcaster and comms regulator Ofcom.
Hurt, humiliated and "absolutely gutted" were the words used by England's rugby team to describe their 33-13 Rugby World Cup loss against Australia on Saturday - and this upset may help the team avoid a fine for not fulfilling post-match media obligations.
PRWeek is hosting a new, half-day seminar offering valuable advice on devising and executing fantastic campaigns from those with proven ability: our PRWeek Awards 2015 winners.